About Giving in Faith
What is Giving in Faith?
Grounded in religious charitable giving data and donor behavior insights, Giving in Faith is a leading research initiative and a trusted benchmark for how faith shapes generosity.



On this page
Church giving statistics tell what happened. Giving in Faith applies the psychology of giving to tell the why.
In a field with limited church giving research, Giving in Faith goes beyond religious charitable giving statistics to uncover the donor motivations and behaviors driving consistent giving. While many reports provide a high-level view of religious donation trends, Giving in Faith draws on multidisciplinary research in philanthropy — combining real-time giving data and donor insights from faith communities across the U.S. — to help pastors and faith leaders build stronger financial foundations for their congregations.
What Giving in Faith produces
A leading body of research on church giving trends and donor behavior
At the heart of Giving in Faith is its flagship report — a rigorous study published every two years since 2020 — combining church leader and donor insights with real giving data, empowering congregations to better understand the motivations and behaviors behind faith-based generosity.
Since 2020, Giving in Faith has tracked how faith-based generosity has evolved across economic disruption, generational shifts, and the digital transformation of church giving. It has built one of the most comprehensive religious charitable giving datasets in the field, with nearly 8,000 cumulative survey respondents comprising faith leaders and donors.
REPORTS
Each edition provides:
- Data-driven church giving statistics and trends
- Behavioral analysis of donor motivations
- Practical guidance for growing faith-based generosity
The methodology behind Giving in Faith research
Built on research, real giving data, and behavioral science
By combining church giving statistics with the perspectives of church leaders, donors, and congregations, Giving in Faith research provides a more complete and actionable picture of faith-based generosity.
The cumulative report methodology includes:
7,964
survey respondents

$7.2B
in Givelify donations analyzed

1.7M
donor giving patterns represented

Our research team and partners
An award-winning team of PhDs, academic researchers, and church leaders
Giving in Faith is produced by the award-winning Givelify Philanthropic Research & Insights team, in partnership with the Lake Institute on Faith & Giving at Indiana University’s Lilly Family School of Philanthropy, alongside an expert panel of faith leaders and academics.

Givelify Philanthropic Research & Insights is a multidisciplinary research and intelligence practice that pioneered The Psychology of Giving™ — the study of the behaviors and motivations that shape why people give — and applies it to advance generosity at scale.
Operating at the intersection of data and purpose, our work is both theory-informed and practice-driven, grounded in the lived experiences of people of faith and the organizations that serve them.
Through landmark research like Giving in Faith, we produce insights that equip faith organizations, researchers, and the philanthropic community to deepen understanding of giving, advance the study of generosity, and inform mission-driven decisions.
Givelify is the most loved and trusted online and mobile giving platform. Along with its powerful donation management system, it’s the fastest-growing technology for advancing generosity. More than 2 million givers have donated over $7.5 billion to 80,000+ churches, places of worship, and nonprofits to date.
Learn more at givelify.com.
Lake Institute on Faith & Giving fosters a deeper understanding of the dynamic relationship between faith and giving, through research, education, and public conversation. The institute offers customized programs that translates data and giving trends into practical tools. Lake Institute supports the development of research designed to explore the broad context of religious giving. Through public forums we engage practitioners, scholars and the community in thoughtful conversation and reflection. Lake Institute is a program of the Indiana University Lilly Family School of Philanthropy. Follow us on Facebook and LinkedIn.
Learn more at lakeinstitute.org.
The Indiana University Lilly Family School of Philanthropy is dedicated to improving philanthropy and the world by training and empowering students and professionals to be innovators and leaders who create positive and lasting change. The school offers a comprehensive approach to philanthropy through its undergraduate, graduate, Ph.D., PhilD, certificate and professional development programs, its research and international programs, and through The Fund Raising School, Lake Institute on Faith & Giving, Mays Family Institute on Diverse Philanthropy, Women’s Philanthropy Institute, and the Muslim Philanthropy Initiative. Follow us on X, LinkedIn, and Facebook.
Learn more at philanthropy.iupui.edu.The Giving in Faith report authors and contributors
Award-winning research. Proven impact.
The Giving in Faith report has been recognized for its rigor and real-world impact, earning a 2024 Stevie® Award for Best Research Report or Whitepaper, and being featured and mentioned in national media outlets.
Best research report
2024 Stevie® Award Winner
In partnership with
Lake Institute on Faith & Giving

Features and mentions




Explore the Giving in Faith reports
Tracking how donor motivation research and faith-based philanthropy are evolving
Each Giving in Faith report aims to deepen the field's understanding of faith-based generosity and the psychology behind it. The 2026 edition advances this work by introducing a research-backed definition of consistent giving and examining the gap between donor intention and behavior.
This research is supported in part by the Givelify Foundation
The Givelify Foundation is a 501(c)(3) dedicated to fueling the future of generosity. We fund research and invest in ideas, organizations, and communities that shape how people give and expand the impact of generosity.


















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